One of the best ways for fashion designers to advertise their garments is for high profile celebrities and socialites to be seen wearing them. While ad campaigns featuring designer clothing have a prominent space in fashion magazines, seeing real-life women styled in designer clothes might just be the best form of publicity a designer could hope for.
Many contemporary designers often have a high profile following from celebrities and pop icons. When these models, actresses, fashion writers, and socialites wear the clothes of their favorite designers to events, on the red carpet, or even just during their daily routine, this provides invaluable exposure for high-end clothing labels.
The publicized friendships that designers have with their celebrity muses provide the designers with publicity, and also often elevate those women to fashion icon status. One designer who has an incredible celebrity fan base is Marc Jacobs. His clothing is continually acclaimed every season, and his celebrity friends are happy to wear his garments to events. Some of these high profile friends include Kelly Osbourne, Christina Ricci, and many others. One of his muses is actress Dakota Fanning, who started appearing in his clothing and fragrance ads when she was only thirteen. Another is supermodel Kate Moss, who has appeared in Marc Jacobs fashion editorials as well as on the runway at his shows.
One incredibly high profile fashion muse is Lauren Santo Domingo, cofounder of online boutique retailer Moda Operandi, and notable fashionista. She is famed for her impeccable style, and anytime she is photographed with husband Andres Santo Domingo, the designer labels she is wearing receive maximum exposure.
Proenza Schouler Designers Jack McCollough, Lazaro Hernandez with Lauren Santo Domingo
In a recent online interview for Gwenyth Paltrow’s blog, GOOP, Santo Domingo noted her love of Matthew Williamson, Proenza Schouler, and Preen; celebrity statements about designers provides them with the best kind of publicity. Lauren Santo Domingo’s personal endorsement of fashion designers like Proenza Schouler through social media outlets gives them publicity, and earns them a further fan base from women who take style cues from Santo Domingo and other prominent fashion muses.
If you’re seeking the best styles for the spring and fall 2013 seasons, look no further than what celebrities and socialites are wearing out to events and on the red carpet.
Marc Jacobs Photo credit