American Apparel wants to ‘legalize gay.’ Well, at least that’s what some of their t-shirts say. The American clothing company, with headquarters and factories located in Los Angeles, has long been an advocate for social issues like marriage equality and immigration reform, and their wildly popular branding practices are lending huge amounts of visibility to the LGBT community.
In honor of this year’s LGBT Pride Month, the popular knitwear company has teamed up with GLAAD, an organization that “amplifies the voice of the LGBT community by empowering real people to share their stories, holding the media accountable for the words and images they present, and helping grassroots organization communicate effectively,” according to their Mission Statement. American Apparel fits into this activism by doing what they do best: producing t-shirts with powerful, simplistic phrases in an array of colors. An exclusive collection of t-shirts were created in commemoration of this year’s pride, extending their prints to include “lesbian, bisexual, and transgender” to their campaign for equal rights. This will also be the second year in a row that the brand features a transgender model.
According to the “Legalize Gay” portion of the American Apparel website, “With many of our employees and customers identifying as gay, lesbian, bisexual or transgendered, we are a company that is vocal about our support for the protection of gay rights,” addressing the company’s motivation for being actively inclusive towards people of all genders and sexual orientations. In honor of this year’s pride celebrations, 15% of proceeds from the sale of all LGBT Pride tees will go directly to GLAAD.
To learn more about American Apparel’s political activism, visit their Legalize Gay Page.
Photos from American Apparel