Clogs and Comfort: The Uniform of The Brooklyn Florist

Florists spend much of their days artfully arranging beautiful bouquets, but this doesn’t mean they don’t get their hands dirty. For many, owning a flower shop means waking up before the sun rises to find the best flowers from local wholesale markets, or transplanting their own if they have greenhouse access, and staying late to help with clients’ events. It’s a daily routine of hands-on hard work, meticulous design, and customer interactions, but for many being a florist is a dream come true.

NY Florist 1

New York Magazine recently chatted with a handful of emerging Brooklyn florists to talk about work, flowers, and fashion. The group of women come from different backgrounds and were led to the floral industry for different reasons, but each of them can agree that the most important facets to a florist’s uniform are stylishness and comfort. For some, this involved clogs as a staple in their daily uniform, and for all of them, personal style is genuinely influenced by their taste in flowers.

One of the florists, Nicolette Owen explained, “My personal style goes hand in hand with my flowers. I love things that are classically informed, beautiful textures and colors, a little imperfect and a little bit wild,” of her sensible, vintage and bohemian-inspired wardrobe. She also confessed that she practically lives in clogs, from stylish brands like No. 6 that bridge the gap between being comfortable and classy.

Another florist, Amy Merrick says of her personal style, “I really think about clothes and flowers in the same way – you’re telling a story. It’s not just about the flowers you pick out. It’s also about the vase you put them in and the linens you put the vase on…” explaining how just like with flowers, one’s ensemble is a combination of different elements working thoughtfully together. Merrick loves wearing a contrast of worn-in denim with vintage silk tops.

Mother and florist Denise Fasanello dresses with style and functionality in mind. She says “I try to have a little pop of color here and there but you do have to have a little bit of a uniform – jeans, clogs, and a tunic-y thing,” explaining her sensible, comfortable style that allows her to get her hands dirty at work and at home.

For photos and more fashion insight on these and other Brooklyn florists, check out New York Magazine’s slideshow.




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