Versace’s “Versus” collection is a decidedly more youthful, edgier departure from the iconic fashion label, something that has been solidified by its latest collaboration with rebellious musician M.I.A. A fashion icon in her own right, M.I.A. and house of haute couture Versace may at first glance seem an unlikely pair. The singer is known for her flashy wardrobe; she is often pictured wearing incredible African-inspired prints, daring silhouettes, and gaudy gold bangles.
So why is M.I.A., whose personal style reads like bold, nonconforming artist straight out of a 90’s political rally, the perfect new style consult for Versus Versace? According to Donatella Versace, her fashion sensibility is exactly what the brand needs to up the ante in sportswear-inspired clothing with an urban edge. The collaboration between M.I.A. and Versus resulted in a line that was inspired by Versace knock-offs. This high style with a self-aware twist has become one of the most greatly anticipated lines to hit stores this season.
Of the knock-off inspired collection Donatella Versace explains, “I adore the energy of the street, so when M.I.A. proposed to expose the issue of counterfeit Versace pieces by creating a collaboration inspired by these items, I thought it was an incredible idea.” Versus Versace’s newest collection is a sort of riff on classic sportswear. In it you’ll find “remixes” of Versace trademarks, such as golden medallions, glowing lotus flowers, and Sanskrit-inspired lettering. The idea of “remixing” Versace emblems with help from a more urban-inspired sensibility like M.I.A.’s is evocative of the attitude that the brand is trying to capture.
Donatella remarks,“The Collection represents all that I love of the new Versus Versace: it’s fast, it’s noisy, it’s brazen and it blends the world of music with that of fashion.” To learn more about this energetic reincarnation of the iconic brand, and to see all of the garments designed by M.I.A. visit www.versusversace.com.