I don’t know you if you’ve noticed, but lately it seems like there has been a trend in using less “typical” models to advertise clothing for big-name brands. I for one am over the moon about it; it’s exciting to see different kinds of faces, bodies, and identities being embraced by some of the most popular fashion companies and labels. Selecting models that don’t fit the typical mold (think young, white, and thin), is a progressive step forward, and allows those in high-powered fashion positions to challenge society’s perception of beauty.
Recently, Aerie, the lingerie and apparel brand owned by popular clothing retailer American Eagle, has promised to only showcase “real” models, which is to say, “untouched.” Aerie’s retouch-free ad campaign features young women with an array of body types and is coupled with the tagline, “The real you is sexy.” In accordance with the campaign is the social media hashtag, #Aeriereal, which is designed to promote positivity surrounding ads and models that haven’t undergone any retouching.
Another company that has recently been more inclusive of different kinds of models is American Apparel. The brand, which is somewhat infamous for using controversial marketing strategies, just introduced Jacky O’Shaughnessy, a 62-year-old “advanced” model, and the face of American Apparel’s newest line of lingerie. O’Shaughnessy, photographed with hardly anything on, is accompanied by the tagline, “Sexy has no expiration date.” Her face and story is much more compelling than the scantily clad 20-somethings that AA often uses.
Barneys New York is another company that has sought out models that break the typical mold. The company’s “Brothers, Sisters, Sons & Daughters” spring 2014 fashion campaign features 17 transgender models from around the world. Taking their progressive selection of models even further is the in-depth photo stories and personal bios that accompany each of the campaign’s models. “Sons and Daughters” provides visibility for transgender models in an industry that often ignores them.
What other impressive, inclusive fashion campaigns have you seen lately?