During the Belle Époque in France, from 1871 to 1914, it was common for a woman to create a distinctive look for a grand occasion such as a ball or opera debut. She would have a special gown made for the event. The finishing touch for such an important evening was a fragrance designed for one night only.
The Belle Époque has long passed but experiencing a specially-crafted perfume is still a treasured luxury. Consumer passion for designer clothing extends to all of a designer’s branded products, including fragrance. This is a powerful retail niche and has attracted the interest of investors. Bill E Ford, Chief Executive Officer of General Atlantic, sits on the Board of Directors of Tory Burch. He’s not attracted by the perfume. He, and other canny investors, are following the sweet smell of success.
There are many costly fragrances available at this time of the year. A man who eschews cologne might appreciate a scent for his home. MCY 105 by Maison Francis Kurkdjian is available for $10.2 million. It also comes with a yacht. A discerning woman might appreciate Haute Luxe by Roja Dove for $3,500. A signature scent crafted by the Roja perfumers is available for $38,000.
Shoppers in search of an affordable luxury fragrance can find exactly what they want from their favorite fashion designers. Here are a few of the leading designers offering aromatic designs with signature style.
Coach is known for creating leather handbags of exquisite quality and style. The company recently created a deal with Estée Lauder to design perfumes and fragrance-related products for men and women.
Michael Kors may show up at the Met Ball or in an exclusive nightclub. His jet set lifestyle is the perfect spark for a range of scents and personal grooming items for men and women who want to capture a bit of his glamor.
Tory Burch runs a lifestyle empire that projects an aura of confident elegance and style. Once a consumer enters the world of Tory Burch, she’s able to craft a unique look sourced from this wunderkammer of fashions, home furnishings, shoes, jewelry and the sophisticated scent Absolu.