Athleisurewear Goes Everywhere: Gym, Lunch, the Bank

It’s no surprise the Athleisure fashion trend was born in Los Angeles. Known for its relaxed attitude, LA is a center for all things creative. But don’t be fooled by its relaxed edge. The woman standing in front of you of wearing yoga pants, the one who just ordered a kale smoothie, spent $600 on those […]

Athleisure Makes it Big on Wall Street

Last year U.S. consumers spent nearly $2 billion on active wear, sports shows, and gym bags. This trend is building muscle and attracting big investors. When a pair of leggings selling for $400 can be worn to the gym or to brunch with a blazer you know there’s an opportunity for profit. Lululemon and Nike […]