Big-Name Designers Getting In On the Smartwatch Boom

The smartwatch market is booming, and high-end designers are starting to notice. While wearable fitness trackers like the Fitbit have had a tough year, smartwatches are faring much better—and the market isn’t just for tech companies like Apple. High-end retailers like Marc Jacobs, Kate Spade, Fossil, and now Tory Burch have entered the smartwatch market. […]

Smartwatches are strong competitors in the luxury timepiece market.

Luxury Smartwatches Fit Active Lifestyles

Apple is not a technology company; it’s a luxury lifestyle company. The transformation was manifested in 2013 when Angela Ahrendts was hired to head Apple’s retail and e-commerce departments. Prior to Apple, Ahrendts was CEO of Burberry, the world-renowned British high-end manufacturer of lifestyle items and fashion. Investors with a global perspective have identified luxury […]