Apple is not a technology company; it’s a luxury lifestyle company. The transformation was manifested in 2013 when Angela Ahrendts was hired to head Apple’s retail and e-commerce departments. Prior to Apple, Ahrendts was CEO of Burberry, the world-renowned British high-end manufacturer of lifestyle items and fashion. Investors with a global perspective have identified luxury […]
Monthly Archives: October 2015
Last year U.S. consumers spent nearly $2 billion on active wear, sports shows, and gym bags. This trend is building muscle and attracting big investors. When a pair of leggings selling for $400 can be worn to the gym or to brunch with a blazer you know there’s an opportunity for profit. Lululemon and Nike […]